Give Aloha This September: Support Imua Family Services and Camp Imua at Foodland!

September is here, and that means it’s time to Give Aloha at Foodland! All month long, you can make a powerful difference for keiki and families right here in Maui simply by donating to Imua Family Services and Camp Imua at checkout. It’s quick, it’s easy, and thanks to Foodland’s matching gifts, your impact will stretch even further.

Here’s how to do it: the next time you shop at any Foodland, Foodland Farms, or Sack N Save, just use our special code 78076 when you check out. That’s it! You’ll be helping local children with special needs, their families, and the volunteers who bring Camp Imua to life every summer.

What is Give Aloha?

Give Aloha is Foodland’s Annual Community Matching Gifts Program, created to honor Foodland founder Maurice J. “Sully” Sullivan, who believed deeply in giving back. Since 1999, the program has raised more than $41 million for Hawai‘i nonprofits—and every year, it grows stronger because of community members like you.

When you donate at checkout, Foodland matches a portion of your gift, meaning every dollar you give turns into even more support for the causes you care about. And this year, Foodland and the Western Union Foundation have committed to matching up to $300,000 statewide!

Why Support Imua and Camp Imua?

When you choose code 78076, your gift supports programs that build brighter futures for children and families across Maui County.

• Imua Family Services provides vital early intervention, family support, and therapeutic services that help children thrive.
• Camp Imua, now celebrating nearly 50 years, is a magical week-long summer camp that brings joy, adventure, and belonging to children with special needs, while inspiring youth volunteers who give their time and hearts each year.

Your Give Aloha donation helps ensure these programs continue to grow and reach the families who need them most.

Easy Ways to Give at Foodland

There are so many ways to participate:

• Donate up to $249 at checkout and watch your impact multiply with Foodland’s matching gift.
• Round up your purchase to the nearest dollar.
• Donate spare change into the Give Aloha fund.
• Use 250 Maikaʻi points to make a $5 donation.
• Or grab some fun Give Aloha merchandise, knowing proceeds also support the program.

Remember, donations are tax-deductible, and you’ll find your gift listed right on your receipt.

Stronger Together, All September Long

Every time you shop at Foodland this September, you have a chance to Give Aloha. Whether you give $5, $25, or the full $249, your gift—combined with Foodland’s matching funds—will make a huge difference for children, families, and volunteers in our community.

So, Maui, let’s do this! The next time you’re at Foodland, tell your cashier you’d like to donate to Imua Family Services and Camp Imua. Encourage your friends and family to do the same, and let’s watch the aloha ripple out across the island.

Because when we Give Aloha, we grow aloha—and together, we help every child shine. Donate at Foodland all September long. Use code 78076.

Give Aloha. Support Imua. Support Camp Imua.